Maybe you're seen a blur of red-and-black jerseys zip through Prospect Park, or more likely you've seen a pack of cyclists parked in front of the 5th Avenue shop on weekend mornings, fueling up on coffee. For the 2010-1011 season, Gorilla Coffee is the proud primary sponsor of Brooklyn Velo Force , an organization of cyclists dedicated to developing members' racing skills, team tactics, and athletic abilities through participation in racing events. The team races primarily in the New York metropolitan area and in regional races along the East Coast and New England.
This partnership all started when BVF members Chris Barbaria and Peter Baiamonte, who are regulars at the shop, told us they were looking for a new sponsor, as their current sponsor, GQ, was almost over. They said: “We come here after racing. We race all over Brooklyn (and beyond). We would love to wear Gorilla kits. It’s a natural fit!” We couldn’t agree more.
If you see BVF racing by on the streets of Park Slope, raise your coffee cups and whistle in encouragement!